( PITCHED )
( PITCHED )
Pitched is a football-focused supplement brand built specifically for matchdays. They offer a complete fuelling system to optimize performance before, during, and after every match.
Pitched is a football-focused supplement brand built specifically for matchdays. They offer a complete fuelling system to optimize performance before, during, and after every match.
Pitched is a football-focused supplement brand built specifically for matchdays. They offer a complete fuelling system to optimize performance before, during, and after every match.
( SCOPE )
( SCOPE )
Brand strategy
Art direction
Visual identity
Packaging design
UX/UI (E-commerce)
Motion design
Mailing & social templates
Slidedeck
©Images by June
( BRAND STRATEGY )
( BRAND STRATEGY )
The supplement market is crowded, and many brands try to appeal to the widest possible audience. But when you speak to everyone, you often speak to no one. That is why we chose a clear position: Pitched is not built for the fitness market, but fully focused on football players. This strategic focus forms the foundation of the brand and gives it a clear, distinctive position in the market.
( CHALLENGE )
( CHALLENGE )
The challenge was to strike the right balance between the speed, intensity, and raw character of football on the one hand, and a premium, clean look and feel on the other. The brand needed to feel high-performance without compromising on elegance.
( CLIENT TESTIMONIAL )
( CLIENT TESTIMONIAL )
"Niels brings valuable ideas to the table, thinks along throughout the process, and is always proactive. He holds himself to high standards and consistently delivers high-quality work on time. We are extremely happy with our collaboration and would definitely recommend him."
"Niels brings valuable ideas to the table, thinks along throughout the process, and is always proactive. He holds himself to high standards and consistently delivers high-quality work on time. We are extremely happy with our collaboration and would definitely recommend him."
"Niels brings valuable ideas to the table, thinks along throughout the process, and is always proactive. He holds himself to high standards and consistently delivers high-quality work on time. We are extremely happy with our collaboration and would definitely recommend him."
Arne De Gezelle
Arne De Gezelle
Co-Founder Pitched
Co-Founder Pitched
( CREATIVE SOLUTION )
( CREATIVE SOLUTION )
The creative solution is built around one of the brand’s key strengths: its scientific foundation. The supplements are specifically developed for football players and optimised by a sports dietitian. That is why we went back to the building blocks of the supplements: molecular structures.
This scientific concept is not only reflected in the logo, but carried through the entire design system. From the website navigation to background patterns in email campaigns, every element is based on the same molecular concept. The result is a recognisable and flexible visual system that makes it easy to keep all brand communications consistent.
The name Pitched comes directly from the word “pitch”, so the connection to the grass had to be reflected somewhere in the branding. Of course, not in an obvious or superficial way. Using AI technology, we developed a series of speed patterns and combined them with subtle colour gradients and shades of grey to keep the overall look clean and minimal.
This creates a strong balance between the speed of football on the one hand and a clean, premium brand feel on the other.
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© 2026 NDM Branding. All rights reserved.
BE 1005 651 359
Groot Speurestuk 4, 9830 Sint-Martens-Latem
© 2026 NDM Branding. All rights reserved.
BE 1005 651 359
Groot Speurestuk 4, 9830 Sint-Martens-Latem
© 2026 NDM Branding. All rights reserved.
BE1005 651 359
Groot Speurestuk 4, 9830 Sint-Martens-Latem
